Positioning and identity
Your speciality, style, promise and brand name, so people understand within seconds who you are and who you cook for.
TBARMIJ / For chefs · Personal branding
Personal branding for chefs and pastry chefs.
Tbarmij helps chefs, pastry chefs and artisan bakers build a personal brand: positioning, Instagram and TikTok content, a portfolio website and LinkedIn, to attract restaurants, events, partnerships and students.
Request a diagnostic ↗What we do for your chef brand.
Photo and video content
Recipes, behind the scenes, signature techniques and creations, produced for Reels, TikTok and Instagram with a steady editorial line.
Portfolio website and contact page
Background, work, press, references and booking or collaboration requests by WhatsApp or form.
Opportunities and monetisation
Brand collaborations, events, classes and workshops, signature products and partnerships, with simple request tracking.
Let's talk about your food business.
Describe your context on WhatsApp: we propose the most useful starting point.
How people discover and choose a chef.
1. Discovery
Instagram, TikTok, recommendations, press and collaborations: the public sees your work before contacting you.
2. Trust
A clear portfolio, proof, reviews and a consistent identity show you are credible.
3. Contact
A WhatsApp message or form with the date, event type or project, so you can reply fast and well.
4. Collaboration
Service, contract and recommendation: a satisfied client becomes proof for the next.
Topics and searches we work on.
- Personal branding for chefs
- Private chef and caterer
- Pastry classes and workshops
- Pastry chef portfolio
- Brand and chef collaboration
Frequently asked questions.
Why does a chef need a personal brand?
Because the public follows people as much as places. A clear personal brand attracts clients, collaborations and offers, even if you change restaurant or activity.
Do you guarantee a number of followers?
No. We work on positioning, content quality and consistency, then measure the requests received. A follower count cannot be guaranteed.
Do I need a website if I already have Instagram?
A simple portfolio website reassures clients, brands and press, and gives a stable home for your contacts, references and bookings.
Where do we start?
With a diagnostic on WhatsApp: your speciality, current channels and goal (clients, events, classes, partnerships).
Let's talk about your food business.
Describe your context on WhatsApp: we propose the most useful starting point.
- Your contextYour website or social profiles, your business and the goal you want to reach.
- Our first conversationIdentify what makes your offer difficult to discover or enquire about.
- The next stepAgree on a priority, then a scope and proposal if you choose to move forward.