Website and catalogue
Strategy, UX/UI and development of the FinaAfric website: product families, applications (bread, pastries, cakes, milling) and a clear path to a contact request.
TBARMIJ / Case study · FinaAfric
FinaAfric: a B2B website for bakery and milling ingredients.
FinaAfric is a B2B supplier of ingredients and solutions for the bakery, pastry and milling industries. Tbarmij structured its digital presence so professionals understand the offer and send clear requests.
Visit finaafric.com ↗
Context.
In this sector the buyers are bakers, pastry chefs, manufacturers and distributors. They compare ranges, applications and references before contacting a supplier. The offer had to be readable, technical and reassuring.
The delivered foundation.
SEO and visibility
SEO architecture and content designed to make the offer findable on the searches buyers actually use.
Ongoing collaboration.
Social media
Ongoing digital presence on LinkedIn, Instagram, TikTok and Facebook to support awareness and inbound contacts.
Let's talk about your food business.
Describe your context on WhatsApp: we propose the most useful starting point.
- Your contextYour website or social profiles, your business and the goal you want to reach.
- Our first conversationIdentify what makes your offer difficult to discover or enquire about.
- The next stepAgree on a priority, then a scope and proposal if you choose to move forward.